Key Assets Foster Care - Illustrations

A family of illustrations to complement
a revamped foster care services brand

Key Assets NZ is the New Zealand arm of a global foster care provider who recruit, train, and offer ongoing support to foster carers. Key Assets wanted to increase the number of good quality fostering applicants using a fresh new look for their brand, an updated website, and more targeted social media advertising.

To contribute to these new brand outputs, I helped create a new set of illustrations that we could use on the website and in social media ads.

Context

Design Rationale

I made the illustrations, beginning with concepting and sketching. I refined the ideas down and then created the final artwork using Photoshop. These files were used by team members to animate the illustrations, and I animated the type. We were able to create a beautiful, versatile set of illustrations that are at home in any Key Assets context, and after launch the website recieved more click-throughs than before the new campaign and website were launched.