Sidelines Studio

Sidelines is a small photographers agency providing bespoke services to photographers struggling to get representation in the very exclusive, gatekept world of photographers agents. Cindy at Sidelines wanted to differentiate herself from this high-art, insular world with a more friendly brand representation, that still demonstrated her knowledge and depth of experience in the field. I was engaged to develop a brand identity and apply it across social media assets and workbook materials for workshops with clients.

A small brand identity for
Sidelines Studio

Design Rationale

The sidelines in this brand are the frames around the work - the necessary supporting infrastructure for the art to shine. I used the uppercase font Staatliches because the shapes that the words create match and complement the squareness of the frames.